Supermarkets may not be beehives of high-impulse buying

Grocery shoppers are far less spontaneous and given to impulse buying than previously thought, according to a new study that finds the amount of unplanned purchases is around 20 per cent.
The prevailing view is grocery shoppers make 70 per cent of their purchase decisions in-store, and supermarkets have responded with costly investments in point-of-purchase advertising and in-store displays to tap suggestible consumers. Although these displays do have some effect, the 2,945-person study by the...
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